5 tips for successful dried food business during Tet

Tet is the ideal time to sell dried foods – a popular product in gift baskets or to enjoy with family. Products such as jams, dried fruits, dried nuts and dried foods are not only convenient and easy to preserve but also very attractive to consumers thanks to their diversity, natural flavors and rich nutrition.

With the development of modern food dryers, the business of dried food during Tet not only brings high profits but also helps you build a long-term brand if you know how to take advantage of the right tips for selling dried food during Tet 

5 tips for successful and profitable dried food business during Tet

Tip 1: Choose unique products – attract customers with novelty

One of the quickest ways to attract customers is to offer unique and novel dried products. The Tet market often has high demand for products such as coconut jam, dried mango, dried jackfruit, but you can absolutely add newer products that are less competitive and still popular such as:

• Mixed dried fruit: The combination of many types of fruit such as pineapple, kiwi, orange, lemon, brings richness in color and flavor, very popular with consumers.
• Crispy dried vegetables: A new trend is dried vegetable products such as carrots, sweet potatoes, and cauliflower, which are both unique and nutritious, suitable as healthy snacks.
• Specialty Nuts: Cashews, almonds or dried chestnuts with special flavours, such as coconut, honey or cheese, can add a unique touch to your product.

Choose products that are both unique and meet the health needs of consumers, this will help you create highlights, easily attracting the attention of customers.

Tip 2: Ensure quality – focus on drying and preservation processes

Product quality is the deciding factor in retaining customers for a long time. A quality dried product must ensure crispness, retain its natural flavor and have an attractive color. To achieve this, you need to pay attention to the drying and preservation stages:

• Use a modern dryer: Investing in a quality dryer like the SUNSAY food heat pump dryer helps products retain their nutrients, color, and natural flavor. The freeze dryer also helps control humidity, preventing products from becoming soggy or moldy over time.
• Strict preservation process: After drying, the product needs to be carefully packaged to avoid contact with humid air. Vacuum packaging or sealed boxes are the optimal choice to help the product stay crispy longer and avoid impacts from the outside environment.
• By ensuring quality, you will receive positive feedback from customers, creating a foundation for long-term development.

Tip 3: Build your personal brand – create trust and recognition

Building a personal brand helps customers remember your products more easily, especially when doing business in the food industry, the prestige factor is even more important. To build a personal brand, you can:

• Invest in professional packaging: A beautiful, impressive packaging not only helps preserve the product but also shows professionalism, reliability, and attracts customers at first sight.
• Share your brand story: Tell about the process of selecting raw materials and the meticulous drying process to create a quality product. Your brand story and core values ​​will help customers feel trust and long-term commitment.
• Commitment to food quality and safety: Food is a direct consumer product, so customers are very concerned about quality and hygiene. Make sure you comply with hygiene standards and publicize this commitment on promotional channels.

Tip 4: Promote on the right channels – leverage social media and e-commerce

In the digital age, promoting products on online channels is an effective method to reach a large number of customers. You should combine communication channels to increase brand coverage:

• Social networks: Facebook, Instagram, and TikTok are effective platforms for promoting products in many forms such as livestream, short videos or beautiful images.
• Don’t forget to take advantage of special sales days before Tet to increase interaction.
• E-commerce site: Posting on Shopee, Lazada, Tiki helps customers easily find your products. Invest in detailed descriptions and realistic images to attract customers from the first visit.
• Attractive promotions: Create special promotions, Tet combos or discounts for large orders. These promotions will attract more potential customers and motivate them to make a purchase decision.

Tip 5: Offer reasonable prices and Tet promotions

Offering prices that match product quality and having attractive incentive programs will be important factors to help you compete effectively in the Tet market:

• Competitive pricing: You should carefully consider production costs, desired profits and market prices to come up with a reasonable price. The selling price must be moderate, not too high compared to competitors but also demonstrate the quality of your product.
• Promotions and freebies: During the Tet holiday, customers tend to shop in large quantities. Create savings combo packages or give away freebies when purchasing a certain quantity to encourage customers to shop more.
• Fast delivery policy: Fast, on-time delivery and ensuring that the goods reach customers in the best condition is a big plus, helping customers to be satisfied and willing to recommend your products to others.

Selling dried foods during Tet has great potential but requires careful investment from product quality to promotional strategies and customer care. With the 5 tips for selling dried foods during Tet above, you will not only maximize revenue but also build a reputable brand in the hearts of customers, building a sustainable business foundation.

Don’t forget that investing in a quality food dryer is the first step to help you create excellent dried products, conquering customers this Tet season and the following seasons.

Contact for quote and consultation

SUNSAY freeze dryer is a product researched and designed by engineers with more than 15 years of experience in Vietnam with the mission of improving the value of processing and preserving Vietnamese agricultural products as well as contributing to solving the problem of Post-processing accounting of Vietnam’s agricultural industry.

SUNSAY dryer offers a completely new solution that saves time, reduces investment costs for users, improves productivity, and brings high economic efficiency. With a reasonable price, SUNSAY Vietnam believes that this device is completely worth investing in and using for a long time to bring the most optimal results.

For detailed advice, please visit the website: kynghexanh.com.vn or immediately contact Hotline (Zalo): +84 935.995.035 or switchboard number: +84 94.110.8888 for support.

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